🧪 Find the friction before customers and revenue feel it

Usability Testing That Finds Friction Before Launch

Watch representative users attempt the tasks that matter to your business. We test prototypes, live products, and competitors, moderated or unmoderated, and deliver prioritised fixes linked to conversion and adoption.

😃 Our Clients from Diverse Industries
😇 Our Services

Turn Observed User Behaviour Into a Prioritised Fix List

Product People Onigiri depicting moderated usability testing

Moderated Usability Testing

We guide users through critical tasks, ask targeted follow-up questions, and identify why the experience breaks down.
Product People Onigiri depicting unmoderated testing at scale

Unmoderated Testing at Scale

We run structured remote studies with larger samples to find recurring issues and compare task performance.
Product People Onigiri depicting prototype validation before build

Prototype Validation Before Build

We test proposed flows before development so teams can correct weak assumptions while changes are still inexpensive.
Product People Onigiri depicting live product journey testing

Live Product Journey Testing

We test real customer journeys in the live product to find friction affecting completion, adoption, and support demand.
Product People Onigiri depicting competitor experience benchmarking

Competitor Experience Benchmarking

We compare how users complete the same tasks across competitor products to reveal gaps and credible standards.
Product People Onigiri depicting prioritised usability recommendations

Prioritised Usability Recommendations

We rank findings by severity, frequency, business impact, and effort so teams know what to fix first.
✌️ Case Studies

See What Teams Fixed After Watching Customers Struggle

💪 Our Capabilities

We deliver great products while upskilling your team.

On average, it takes 3-9 months to hire the right full-time Product Manager. Meanwhile, key initiatives still need leadership, decisions must be made, and development teams require guidance. We fill this gap, deliver results, and ensure a smooth transition for new hires, setting them up for success.

Interim Product Managers or Product Leaders

If your Product Manager just went on parental leave, resigned, or you're between hires, our interim PMs step in within days. Get temporary support to drive product discovery, meet deadlines, and make a measurable impact in a short time.

Product Discovery Lead

Not sure what to build next, or want to validate a new product idea before committing to a full build? Our interim PMs lead the entire discovery process - from market and user research to business model validation. We run low or no-code pilots, align your team, launch an MVP, and kick off the next iteration.

Product Coach or Consultant

Going through growth, a transition or organization restructuring? Our Interim Product Leaders upskill your PMs, establish product operations and program management from ground up and ensure your team reaches its full potential.

✌️ Our Blog

What our consultants are talking about

Beta Testing: What It Is and How to Run It Right
Product Management Fundamentals
July 6, 2026

Beta Testing: What It Is and How to Run It Right

Beta testing validates software with real users before launch. Learn what it means, how it differs from alpha testing, and how to run it right.
Redefining the Prototype: A Strategic Framework for Product Teams
Other
May 8, 2026

Redefining the Prototype: A Strategic Framework for Product Teams

What is a prototype definition in modern product management? Learn how to prototype a product effectively using real-world examples and rigorous testing protocols to reduce development risk and validate user value.
The Product Leader’s Framework for Effective Prototype Strategy
Other
March 10, 2026

The Product Leader’s Framework for Effective Prototype Strategy

Bridge the gap between vision and reality. Explore the strategic definition of prototype, UX UI prototype methods, and high-fidelity examples to reduce product risk and align stakeholders.
Mastering AB Testing: A Guide to Data-Driven Product Decisions
Product Management Fundamentals
February 16, 2026

Mastering AB Testing: A Guide to Data-Driven Product Decisions

Learn how AB testing drives smarter product decisions. Explore real AB testing examples, improve conversion rates, and find the right method for your team.
Unlocking the Synergy of UI and UX Design for Product Success
Other
February 13, 2026

Unlocking the Synergy of UI and UX Design for Product Success

Master UI and UX design with our expert guide. Learn the UX design process, core principles, and how UI and UX designers drive ROI for product teams.
How to Collect and Actually Use Customer Feedback
Product Management Fundamentals
September 9, 2026

How to Collect and Actually Use Customer Feedback

Customer feedback only helps if you collect it well and act on it. Real examples, collection methods, and how to close the loop.

Frequently Asked Questions

What can we test?

We test early concepts, clickable prototypes, live product flows, content, and competitor experiences. The study is built around the tasks and decisions that matter most to your product.

Should we use moderated or unmoderated testing?

Moderated testing is best when you need depth, follow-up questions, or complex tasks. Unmoderated testing works well for larger samples, simpler flows, and faster directional feedback. We recommend the method after reviewing your question, product stage, and risk.

What will leadership receive?

You receive a concise readout of the main risks, supporting evidence, and a prioritised recommendation list. We can also provide session clips and observation sessions so stakeholders see the problems directly.

Ready to discuss a project?

Book a call with us

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