20 PM Voices Worth Following on LinkedIn
Discover 20 product management voices worth following on LinkedIn. From Marty Cagan-endorsed authors to PLG experts and product coaches, here are the practitioners actually worth your feed.
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Product Management & Their Voices
Product management has a strong and growing presence on LinkedIn. From practitioners sharing hard-won lessons to researchers and founders building tools for the community, the platform has become one of the best places to develop your thinking about the craft. Here are 20 voices we think are worth your time: a mix of authors, coaches, founders, and practitioners, all actively sharing what they know.
This is the first in a two-part series. Part two will follow with 30 more voices from the product management community.
Our First 20 Top LinkedIn Voices
1. Leah Tharin
Leah is a B2B growth advisor specializing in product-led growth and product-led sales for scale-ups, and the host of the Productea with Leah podcast. Her writing and consulting work, available at leahtharin.com, focuses on the practical gap between PLG theory and what actually works in B2B contexts. Her LinkedIn posts are notably direct and free of jargon: she is particularly sharp on why PLG strategies fail in practice, and what it takes to bridge product and sales motions without blowing up either. A strong follow for anyone in or advising a growth-stage SaaS company.
2. Nacho Bassino
Nacho is a product leadership coach, author of Product Direction, and founder of ProductDirection, a practice that has helped over 50 product teams transform from output-oriented to outcome-oriented ways of working. He has held senior product roles across multiple industries and countries, including Director of Product at XING and CPO at Bestday. His approach is practical and repeatable: helping teams implement hypothesis-driven discovery, data-driven decision-making, and robust product strategy without the heavy workload that often comes with transformation programs. A strong follow for product leaders who want results that stick.
3. Jason Knight
Jason helps B2B software companies identify growth opportunities and build the capability to pursue them, through fractional CPO work, product and organizational assessments, AI opportunity reviews, and leadership coaching. He also creates and hosts the One Knight in Product podcast, one of the most respected in the field, with guests including Marty Cagan, Melissa Perri, and April Dunford. His LinkedIn voice is dry, direct, and skeptical of hype, and one of the sharper critical voices on what good product management actually requires in a B2B context, and what distinguishes genuine thought leadership from volume-driven content.
4. Rich Mironov
Rich is a 40-year veteran of Silicon Valley product management, author of The Art of Product Management (recently released in a revised second edition), and founder of the first Product Camp. He has held interim VP Product and CPO roles at over 15 companies, and has consulted to more than 200 tech companies throughout his career. He is perhaps best known for his blog Product Bytes, one of the longest-running in the field, and for his characteristically direct thinking on B2B product management, pricing, stakeholder dynamics, and what CPOs and VPs of Product actually owe their organizations. A trusted senior voice for anyone navigating leadership-level product challenges.
5. Büşra Coşkuner
linkedin.com/in/busra-coskuner
Büşra is a product coach known in the community as "The Metrics Lady," helping product teams define what success actually looks like, connect product metrics to business outcomes, and move from analysis paralysis to faster, clearer decisions. She has worked in product at companies including Doodle and home24, and her client list includes Lokalise, Europace, NZZ, and Usersnap. Her workshops and content are practical and no-nonsense, with a clear focus on helping teams measure the true impact of their work rather than chasing vanity metrics. A valuable follow for anyone trying to make their team genuinely outcome-driven.
6. Azeem Azhar
Azeem is an author, analyst, investor, and founder of Exponential View, a platform dedicated to making sense of accelerating technological change. He is the author of Exponential, an FT Best Book of the Year, and serves as a Visiting Fellow at the Oxford Martin School and WEF Co-Chair on Global Futures. With over 400,000 LinkedIn followers, he regularly shares sharp, evidence-based thinking on AI, business models, and the implications of exponential technology for people and organizations. If you want to understand how the world is being reshaped by technology before it becomes mainstream knowledge, this is the place to start.
7. Paweł Huryn
Paweł is a product coach, author, and the creator of The Product Compass, a newsletter trusted by over 125,000 PMs. Ranked among the top product creators globally by Favikon, he makes product management genuinely accessible, with a current focus on actionable frameworks for AI-empowered PMs. His LinkedIn content is consistently practical and well-structured, making him a reliable follow for anyone looking to sharpen their craft or stay ahead of how AI is reshaping the role.
8. Alex Osterwalder
Alex is the co-founder and CEO of Strategyzer and one of the world's most cited management thinkers, consistently ranked in the Thinkers50 top 10. He co-created the Business Model Canvas, the Value Proposition Canvas, and the Business Portfolio Map, tools now used by millions of practitioners at companies including Microsoft, Coca-Cola, and Mastercard. His LinkedIn posts bring the rigor of his frameworks to everyday business challenges, with a focus on how companies can test and build better business models. Essential for anyone thinking seriously about product strategy and value creation.
9. David Pereira
linkedin.com/in/davidavpereira
David is a product leader and author of Untrapping Product Teams, read in over 70 countries and endorsed by Marty Cagan and Mike Cohn. Over 19 years, he has helped companies achieve more with less, including scaling a marketplace from €5M to €45M in revenue, and has coached C-level leaders across Europe, Asia, and the Americas. His content consistently challenges what he calls "bullshit management": the feature factory mentality, oversized backlogs, and output-obsessed culture that holds product teams back. Practical, direct, and free of fluff.
10. Ed Biden
Ed is the founder of Hustle Badger, which upgrades product teams through expert-led training, templates, playbooks, and in-person workshops, all built around practical application rather than theoretical exercises. He previously held CPO and CPTO roles at companies including FutureLearn, Depop, and Jobandtalent. His content is no-nonsense and commercially grounded, with a particular focus on injecting commercial thinking into product organizations and increasing the ROI of investment in product. A good follow for PMs who want to think harder about business impact, not just shipping.
11. Maarten Dalmijn
linkedin.com/in/maarten-dalmijn
Maarten is a speaker, trainer, and consultant who helps companies operate at the speed of their best ideas, and the author of Driving Value with Sprint Goals. He works with Fortune 500 companies, government organizations, and award-winning scale-ups, and is one of the most widely-read Scrum and Agile writers on Medium. His central argument, echoed consistently on LinkedIn, is that shipping features is the easy part; delivering features that actually create value is what most teams struggle with. Find more of his work at dalmijn.com.
12. Roman Pichler
Roman is an internationally recognized product management expert, coach, author, and keynote speaker with over 20 years of experience advising executive teams at companies including Adidas, Bosch, Google, HSBC, SAP, and Siemens. He has pioneered agile product management practices and developed widely used tools including the Product Vision Board, GO Product Roadmap, and Strategy Stack. His four books, including Strategize and How to Lead in Product Management, are essential reading for anyone in or moving into a product leadership role. His current work also covers using AI to make better strategic decisions and helping companies build effective portfolio strategies. More at romanpichler.com.
13. Tim Herbig
Tim is a product management coach and consultant based in Germany, and the author of a book on pragmatic product management practice. He helps product teams make clear strategic choices, translate strategy into leading product goals, and reduce the uncertainty around what to prioritize, working with companies including StepStone, Chrono24, Deutsche Telekom, and Specsavers. His LinkedIn content is consistently structured and grounded, closing the gap between outcome-driven ambitions and what teams can actually implement. More at herbig.co.
14. Itamar Gilad
Itamar is a product management coach, author of Evidence-Guided, and the creator of the GIST framework (Goals, Ideas, Steps, Tasks), a widely adopted alternative to traditional product roadmaps. He spent over two decades in senior product and engineering roles at Google, Microsoft, and several startups, and was head of Gmail's growth team during the period it reached one billion monthly active users. His writing and workshops are focused on helping teams move from opinion-driven to evidence-driven product development, and his LinkedIn posts regularly challenge conventional thinking about prioritization, OKRs, and roadmaps. More at itamargilad.com.
15. Janna Bastow
Janna is co-founder of ProdPad and Mind the Product, the world's largest community for product managers, with ProductTank meetups in over 300 cities, and the inventor of the Now/Next/Later roadmap format. She now also coaches senior product and tech leaders 1:1 through the challenges that frameworks don't cover: stepping up, leading through ambiguity, and getting unstuck. With 20+ years of building products, companies, and communities, her LinkedIn content is rooted in hard-won experience and cuts to what actually matters in product leadership.
16. Malte Scholz
Malte is the co-founder, CEO, and CPO of airfocus (now part of Lucid Software), one of the more flexible product management platforms on the market. He started airfocus out of direct frustration with the state of PM tooling and has spent nearly a decade building it into a platform trusted by hundreds of global companies. His LinkedIn posts are candid and commercially grounded: he shares honest reflections on building a product company, the evolving role of PMs in an AI-accelerated world, and what it takes to move from a simple prioritization tool to a full product OS. A useful voice for anyone interested in the intersection of product practice and product-led SaaS growth.
17. Petra Wille
linkedin.com/in/petra-wille-b8b1329
Petra is an independent product leadership coach, the author of STRONG Product People and STRONG Product Communities, and creator of the Product Leadership Wheel. She has been helping product teams and leaders across Europe since 2013, with a current focus on helping leaders navigate the uncertainty AI is bringing to their teams, roles, and products. She also co-organizes Product at Heart in Hamburg and co-hosts the All Things Product podcast with Teresa Torres. Her LinkedIn content is reflective and people-focused, and consistently one of the better voices on what it actually takes to develop PMs, not just manage them.
18. Stephanie Leue
linkedin.com/in/stephanie-leue
Stephanie is a product executive and founder currently building Nomi, a conversational wine intelligence on WhatsApp. She previously served as CPO at Doodle and Ringier Medien Schweiz, and has over 16 years of experience across PayPal, Contentful, and Spreadshirt. She describes her lens as thinking like a CPO in everything she does, from problem definition to what to say no to. On LinkedIn, she produces original, concrete content on roadmap storytelling, product strategy, and continuous discovery, drawn directly from the work of building and leading product organizations. A strong follow for senior PMs and product leaders who want thinking that comes from genuine practice.
19. Fabian Kleeberger
linkedin.com/in/fabian-kleeberger
Fabian is a product executive currently leading a cross-functional organization at TELUS Health, spanning product, tech, data and AI, design, content, and growth. He has over 20 years of experience building and scaling SaaS products across HealthTech, EdTech, and marketplace environments, with a background in sociology and social psychology that shapes a distinctively human approach to product leadership. His writing covers product strategy, systems thinking, organizational behavior, and the forces, including incentives, culture, and structure, that determine whether product teams actually deliver. A thoughtful follow for anyone interested in the deeper dynamics of building high-performing product organizations.
20. Afonso Malo Franco
linkedin.com/in/afonso-malo-franco
Afonso is a product leader, author, speaker, and coach currently VP at Laerdal Medical, the world leader in EdTech solutions for healthcare, and formerly Director of Product at Easee, once one of the fastest-growing tech companies in Europe. A Forbes 30 Under 30 alumnus and former rugby international for Portugal, he also hosts the number one product and growth podcast in the Nordics. His LinkedIn content is direct and well-argued, focusing on outcome-driven product organizations, product culture, and the systemic forces that either enable or undermine good product work. A strong follow for anyone building product teams in a European context.
Why These Voices Matter
Product management has no shortage of content. What it does have a shortage of is content worth reading twice. The 20 people on this list share a few things in common: they write from experience rather than theory, they are willing to challenge received wisdom, and they are consistent enough that following them over time actually changes how you think.
Whether you are early in your product career or leading a team, there is something here for you. Some of these voices will challenge your assumptions about agile, strategy, or roadmaps. Others will give you practical tools you can use on Monday morning. A few will simply remind you why the work matters.
Follow them, engage with their content, and if something resonates, dig deeper. Most of them have books, newsletters, or podcasts worth exploring beyond LinkedIn.
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