Have you ever clicked on a spam and phishing email? Or did you get one you were not sure was legit? Introducing Perseus Cybersecurity, which teaches the employees of SMEs how to “not click on bad links” and get their accounts taken over by malicious actors. With recurring educational content and automated phishing simulations, Perseus helps prevent the loss of data or funds.
Perseus Cybersecurity (exit to HDI) provides a comprehensive but simple Security-as-a-Service solution to SMEs for their cyber security and GDPR compliance. It includes assessment, continuous risk management, human and AI-based prevention, incident management, and insurance. Its AI-based security scoring model continuously calculates and updates risk scores automatically suggests measures to prevent breaches, and adjusts risk scores based on the security technology used.
The context in which we arrived and for which we were hired was the need that Perseus had to take their e-learning platform from hardcoded content to the next level.
Perseus’ vision for this platform was to deliver a highly efficient and low-maintenance, e-learning solution for their customers. The customers could use it to provide cybersecurity training content to their employees to teach them to follow best practices to prevent and report any potential security, data, or compliance breaches in their companies.
Understanding the As-Is Product
We onboarded on an existing product, so we looked at what was working, analyzed the metrics, and mapped the End-to-End B2B Flow to fully understand the current customer journey.
💡 End-to-end B2B flow refers to the entire process that takes place between a company (or its owner/admin) and its employees (or end users) in a business-to-business (B2B) context. This flow encompasses all the touchpoints, interactions, and transactions that occur between the two parties, from the initial sign-up and onboarding process to ongoing support and service delivery.
We created a Miro board with a flow that encompassed the whole process for Perseus Technologies: landing page, sign-up, password reset, employee invitation, account administration, and so on. This flow was the perfect starting point since it allowed us to see every possible step after a user/employee logged into their website, and, therefore, allowed us to quickly and visually pinpoint if there were elements for improvement. It was also very helpful for the next steps of our mission since we were focusing on the eLearning part of their website.This flow was complemented with a legend in which each step had a different nature: user's action, system decision, etc.
Growth via 3rd Party Insurance Brokers Discovery
While the Product Team can operate by Product-Led principles, the insurance sector is a very Sales-Led game. As Perseus Cybersecurity was now owned by HDI, an insurance company, anything that we’d build would need to be sold and adopted via 3rd parties (e.g. a broker sells this subscription as part of a bundle together with an insurance product).
We needed to map the journey and understand how might we help them generate more revenue for the business. We highlighted all the relevant steps in their journey, the process, and things we can do to support them.
Once we had a better understanding of what job we were solving for our target audience we made a buy vs. build decision and started looking at 3rd party tools we could use to put this together with minimum dev effort on our side and a faster time to market.
For this purpose, we compared the 3rd parties cybersecurity learning tools and authoring tools.
💡 Authoring Tools (AT) are software platforms that enable subject matter experts or instructional designers to create e-learning content. These tools provide an easy-to-use interface and a variety of templates and tools to create different types of content, including multimedia, quizzes, and simulations.
These documents intended to clearly and visually showcase way all the alternatives that were in the market so that we could create our platform.
First, we made a list of all the features we wanted the platform to have, and we ordered them according to their importance and priority. These features included issuing certificates for the courses, content creation in the platform, integration with Perseus’ platform, and so on.
Then, we researched all the viable solutions in the market that would meet the requirements we wanted. Both documents included comparing criteria such as cost and licensing, integrations, features, languages, and notable customers. This allowed us to assess the best solutions.
As part of our product discovery phase, conducted interviews with relevant buyer and user personas. Here is a sample comment:
I like the club concept, especially the short video clip format, articles, and quizzes. Receiving a certificate encourages my colleagues and the platform is overall intuitive and easy to use. - Head of IT in a +50 employees company.
The next step, and maybe one of the most important ones, was to create a high-end document detailing the results of the discovery process and the possible next steps for Perseus. For this purpose, at the beginning of the document, we created a roadmap for the next steps to implement Perseus’ Platform. The Roadmap template we used was based on the client’s ways of working.
At the end of the document, we included an appraisal of the POC a team member hacked together with the chosen authoring tools, and reasons why we rejected other of the 3rd party solutions. We also added the possible solutions that we found worth testing in the future.
We then handed this over to the Junior in-house Product Manager.
The last initiative we delivered before finishing our mission with Perseus was aligning Perseus Cybersecurity on the current state of the product and proposing further steps towards delivering great products to their clients. This document started with a short overview of the Product Management point of view on the product and its creation and it continues with a more specific action plan.
Our main goal with this document was to align all the Perseus team and set some guidelines and advice for the upcoming product they wanted to deliver, as well as try to make the company more product-led.
💡 Led the Product Discovery and POC (Proof of Concept) of an E-learning platform
💡 Increased the company’s Growth via 3rd Party Insurance Brokers Discovery
💡 Improved the Product Team Rituals