Blinkist is a subscription-based service that offers condensed versions of non-fiction books as brief summaries or "blinks." These summaries are typically about 15 minutes long and are designed to provide users with the key ideas and takeaways from a book in a condensed format. The service offers various titles across various categories, including business, self-improvement, and psychology. Users can access the summaries on their phones or tablet through the Blinkist app or on the web through the Blinkist website. The service is intended to help users stay up to date with the latest ideas and trends in their field or learn more about a particular topic without having to commit to reading an entire book.
In early 2022, Victoria Busse, the newly hired VP of Product, was looking to fill a Senior Product Manager position in a team that needed to speed up Continuous Discovery. From a previous mission with Tier Mobility, Victoria knew us to quickly onboard and deliver value. Product People joined mid of February, taking over the seat as interim Senior Product Manager in Team Taco, a Mobile App Team focussed on the topic of “Connecting curious minds.” The interim SPM helped speed up the continuous discovery habits within the Product Trio but also helped to deliver vital initiatives like “Collections” and “Blinkist Connect.”
Organizing content is crucial for users as it makes them prepare for the next sessions easier, leading to better and more meaningful sessions. In the end, more content consumption leads to more stickiness and, eventually, Power Customers. We ran multiple usability tests with Prototypes and conducted user interviews on how users would like to organize their content. To learn fast and to iterate on the solution, we launched Collections with a bare minimum feature set, yet delivering the essential pieces to satisfy user needs.
We knew due to past research on “Connecting curious minds,” users would love to discuss, share and enjoy content with their family and friends together. Yet, Blinkist did not offer an easy way to make that happen. Native sharing was not designed to bring people with similar interests closely together.
To kick off what would become Blinkist Connect, the Senior Leadership team gathered the teams to conduct a workshop week. The goal was to quickly evaluate if shared plans and spaces which we know from Spotify and co, can also work in Blinkist. After the workshop, we went into a fast 4 weeks delivery cycle to ship Blinkist connect on June 13th. It very quickly showed early signs of success. Also, Blinkist Connect aimed to improve customer stickiness to create more Power Customers.
💡Ran continuous discovery activities together with the Product Trio to discover business-viable opportunities that also create user value.
💡 Shipped two significant initiatives to drive user engagement, creating more Poser Customers while honoring the holistic engagement loop.
Used Alex as a lighthouse on how all PMs and teams should operate. Super happy with his performance and enjoyed the collaboration. Massive “Thank You” to Alex. - Victoria Busse, VP of Product
Alex adapted super well and fast to the Taco team. Created super-fast Opportunity Solution trees. I expected it to be worse due to experience [with previous agencies/freelancers]. - Eveline Moczko, fmr. Head of Product