MOIA is a mobility company operating in Northern Germany. Its most popular service is similar to Uber Pool with the difference that the drivers are on the company’s payroll and get customer-facing training. The shuttles are custom-made by Volkswagen, and a large part of the fleet is electric. It is a subsidiary of the Volkswagen Group. MOIA's services also include:
At the time of our engagement, the client had just revamped their internal organizational structure, was setting up new teams, and resisting the ways of working. The CPO envisioned a product-led organization, where the product team drives strong commercial and user outcomes.
MOIA recognized several challenges that led to the need for an assessment of its product team and the introduction of product discovery workshops:
The Product People Trio conducted a comprehensive evaluation of MOIA’s product team, considering factors such as skills, the area they were serving (PMs handling Internal Tooling need different skills than those running growth), and alignment with personal and client goals.
For this assessment, we conducted 1:1 Interviews, and 360° feedback, and appraised the product area (B2C, B2B, Internal Tooling, Data, etc.) in which they were operating. We matched these in our recommendations.
One thing that stood out throughout our assessment was the great company culture and team drive toward the mission to “remove 1,000,000 cars from the street”
After assessing the Product Team, we customized and ran a series of Product Discovery Workshops with 5-6 Product Managers and Product Leaders at a time.
💡 CPO and Product Leadership appreciated the sanity check on team setup, and team members felt heard.
💡 Product Leadership increased internal buy-in. Engineering & other stakeholders were happy to see the training and that they were included in the 360° reviews.
💡 The workshops gave Product Leaders and Senior PMs airtime to share principles and views on Product Management. Juniors enjoyed the templates and frameworks.