FREENOW is a mobility service provider with the largest selection of vehicles in Europe. It is available in 16 markets and 170+ cities, and more than 56 million users are choosing from the wide range of mobility options using just one app. FREENOW is the first mobility platform in Europe to reach Net-Zero intending to create a sustainable, urban mobility experience in every European city.
FREENOW is part of the mobility joint venture between BMW and Daimler, formed in February 2019. With total funding of $131.2M raised, the company’s majority shareholders are BMW Group and Mercedes-Benz Group AG.
The company partners with multiple providers to improve urban mobility. By consolidating different transportation brands and payment options, users can easily book the nearest taxi, rental car with a driver, car sharing, or micro-mobility options such as e-scooters, e-mopeds, and e-bikes through the FREE NOW app.
As Interim Product Managers, we were brought on to fill the temporary leadership gap and advance initiatives during the typical 3-6 month hiring process for a full-time Product Manager.
The product management team had been affected but turnover and struggled to successfully launch a key initiative. Our first goal was to turn around the initiative and ensure its successful execution. Our second goal was to conduct discovery to plan the next steps of the team’s strategic roadmap.
The team that was responsible for a B2B product consisted of an Engineering Manager, a Product Designer shared with another team, and 5 Developers.
The CPO tasked Product People with delivering the delayed feature by clarifying and testing requirements, resolving dependencies with other product teams, and rebuilding trust with stakeholders.
Release of a new section of the Company Owner’s portal
Problem:
What has been done:
As Interim Product Managers we supported the company-wide discovery initiative that took place in December. We conducted discovery through user and expert interviews and analyzed the available data on product usage.
Once identified the area of opportunities, we prioritized them based on the estimated impact, and reach. We held cross-functional workshops to ideate solutions involving the development, design, customer care, and key account management team.
The solutions we found were prioritized based on the availability of validating data (confidence) and the expected effort to realize them. Finally, we mapped the information on an Opportunity Solution Tree and started quick experiments to implement the prioritized solutions.
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💡 We streamlined all communication channels and improved alignment increasing the satisfaction of both internal and external stakeholders.
💡 We successfully delivered the feature which had been deleted due to failing to meet customers’ expectations.
💡 We ensured the continuation of the delivery activities while conducting discovery work to ensure the alignment and execution of the company’s strategy.
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