Our client is a health insights company operating Europe's leading ecosystem for real-world insights in the healthcare sector. Their mission is to enable personalized and individualized medicine, thereby focusing on patients and their individual needs. The company achieves this by linking health-related data from various sources, which are processed into valuable insights in compliance with the GDPR. They develop and offer a range of patient companion apps designed to empower patients to monitor their health, adhere to treatment plans, and engage in a more informed and proactive approach to their well-being, across a diverse range of therapeutic areas.
TTo provide a 360° understanding of patients, this MedApps Companu breaks down data barriers in healthcare by fostering an environment in which every healthcare stakeholder can contribute to and derive substantial health data and insights.
Their ecosystem involves various partners, including healthcare professionals (HCPs), researchers, patients, and the life sciences industry.
When we joined the company to cover the Product Leadership position, they had moved recently from being a pure app development company to a health insights company. Their main goal was to facilitate better practices in app development and establish a strong connection between the app that can gather anonymized data and their health insights platform for healthcare partners.The app product development part of the company included four product managers, and while the company was looking for a full-time VP Product, they needed the support of an interim Product Leader to mentor and coach these Product Managers and help them grow further in their roles.
In the absence of more senior Product Leadership, this role reported directly to the founder. At the end of the engagement, we prepared detailed handover documentation for the newly hired Head of Product and VP Product and run multiple handover sessions.
Each of the Product Managers in the team was responsible for one app and had their own focus:
The main focus of the mission was to support PMs in the goals that were relevant to their product and support each of them individually with their professional development.
For the two existing products, we focused on establishing best practices for product delivery and continuous discovery:
After a new commercial agreement with a pharma partner, we kicked off the discovery of a new product with one of their PMs:
To successfully move one of the apps into the maintenance mode, supported a Junior Product Manager in:
Historically, the development of different apps in the company was conducted rather independently, and stronger alignment of the product teams was required to improve apps’ ROI and make sure that internal know-how was used to the full extent. To enable this, we have
As this was a Product Leadership position, an important part of the responsibility was coaching and mentoring Product Managers in their individual growths. Through weekly 1:1s, Product Managers received coaching in:
💡 Discovered and Designed an MVP for a new companion app for chronic diseases (app successfully launched in 2023)
💡 Improved alignment and collaboration between product teams and their stakeholders through individual coaching and established better communication practices
💡 Mentored 4 Product Managers to grow in their roles