Technology Meets Medicine
Striving to provide holistic care for chronic diseases, Apriwell is the first digital integrated care app that offers people a real solution consisting of preparations, telemedical support, and a digital therapy program.
We joined to help Apriwell review results of the web-based MVP app, and design and develop the next iteration - native apps for Android and iOS. We needed to oversee the whole process, from analyzing user feedback to creating user journey and mock-ups to collaborating with a cross-functional team to develop the apps.
We led MVP scoping under direct guidance of the Founders:
We conducted our research around the industry’s best practices, the successful competitors, and what works best for the branding to optimize our UX design. Besides optimizing for usefulness and usability, we also made accessibility a priority as the app is used by the elderly and so we had to ensure an easy and seamless experience by considering different possibilities to display crucial components on each screen in a clear way.
Working with a team of four developers, we worked with APIs and proceeded with implementing the features based on priorities and testing.
A notable challenge we resolved during this phase was constraints by new terms and conditions on Apple and the Google app stores regarding IAP. Flow and copy have to be done in a way not to get penalized by Google and Apple, so the app had to be built without any purchasing. The purchasing itself would happen on the website and the app would serve as a platform to get news, updates, and content about health and how to feel better.
💡 The Native App on Android and iOS - currently live but still in QA
💡 Setting up Product-Led Processes
💡 Successfully onboarded a new PM